What is Search Engine Optimization

You already have a nice looking website. Right? You enjoy the look and feel of the site, but traffic is relatively slow and the conversion rate from visitor to customer is almost non-existent.

The term SEO (Search Engine Optimization) is well known in online marketing, but may be unfamiliar to many business owners just starting to dip their toes into online business.

What I can do for you is eliminate the confusion about what SEO is and what it does.

What is SEO?
These three little letters stand for Search Engine Optimization. If you were to look at a favorite search engine and type in terms related to your business you would find thousands, perhaps even millions of entries. However, it is only those businesses that are in the top few pages that get noticed. SEO is the tool we use to help you get noticed.

How SEO Works…
Search engines like to see trends in a website. These trends are identified and then rewarded for being useful in determining the value and trustworthiness of your site. If the search engine can’t detect a definitive trend it will simply brush past your site and keep looking for another site that stands out.

Penalized for Not Knowing?
Sad, but true. You can have the most amazing site on the Internet, but if you don’t have a site that conforms to quality SEO practices you will be inadvertently penalized through low site rankings.

Why is Rank so Important?
Your position in search engines is a critical key to online success. When people want to know where to find something they will typically use a search engine as their primary guide to sites that best connect with their interests.

I can guide you through issues related to SEO and how to maximize your website for long-term results. The tools I use will help you get noticed. The first to notice you will be search engines. Customers will soon follow.

If you have never heard of terms like XHTML compliancy, meta tags or page titles don’t worry. I can help answer your questions and take the confusion out of making your online business visible to the rest of the world and beneficial to your bottom line. Simple decisions made today can help deliver strong results in the future.

If SEO is so Important Why Isn’t Everyone Doing It?
Many are, but they lack a complete understanding of what makes SEO work. For example if a business owner goes overboard and tries to emphasis certain phrases too much they can be penalized. Other search engines may not detect enough of a pattern for them to see your site as trustworthy. I will work to provide a balanced approach to site recognition and improve visibility. I will strive to help you create content that is readable to visitors and impressive to search engines.

How can I help you achieve your business goals today?
Contact me today for a free site evaluation and see how I can help you on your next SEO project.

“ I contacted Christopher late on a Saturday evening to repair my personal site. He was able to get it back up and running within an hour. It was the first time I had worked with him, but I will be using him in the future. ”

Mark Daoust, Current Customer